Lifestyle Business Direct Advertising - BR
Stock Included: —
Stock Value: —
Years Est: —
Gross Revenue: —
Online lifestyle and shopping business - 70,000+ social media followers, 21,000 newsletter subscribers
FINANCIAL INFORMATION (2015/16)
Adj Net Profit: $158,825
Asking Price: $398,000
Established in 2012, this lifestyle business is targeting Australian females aged 24-44. The business offers a useful and creative way to shop for unique products of different leading and emerging brands.
In addition to the website, the sale includes social media accounts with in excess of 70,000 followers (Facebook, Instagram, YouTube) and the mailing list of over 21,000 subscribers.
The owner is selling the business to pursue the creation of TV commercials and documentaries.
The business is monetized primarily through direct advertisement, but also generates money through affiliates. With $212K in gross earnings, and $159K in net profits (including owner's wage), the business has strong margins of 70%.
The current owner spends 20-25 hours per week on the business, primarily focusing on advertising enquiries, communicating with clients, uploading content, and posting to social media channels. The owner also employs freelancers who are responsible for copywriting, photography, videography, and graphic design work.
The website has a considerable amount of advertising sales already booked for the upcoming 5 months.
New ownership can continually grow the business by taking advantage of multiple growth opportunities, one of which being the deployment of Search Engine Optimization.
Because the site is now considered a market leader in the Australian digital landscape, the average size of the client looking to advertise on the business has grown significantly. The site is now fielding enquiries and activating content for financial institutions, leading fashion houses and global airlines.
Affiliate marketing has been a small focus for the current owner but has massive scope for growth.
Another potentially lucrative opportunity would be to amplify and double down on the recent marketing strategy of hiring influencers to create content for brands which is then published on website. This substantially increases the reach of the content for the client.
Last but not least, the new owner could look to expand the business to the global market.
- Established and sustainable client base
- Substantial growth opportunities
- Easy to operate
SOCIAL MEDIA/ DATABASES
- Mailing List (21,000 subscribers)
- Instagram (21.9k followers)
- Facebook (50,000+ likes)
- Twitter (3k+ followers)
Contact Cameron Ryan of Boyd Ryan Business Sales & Consultants on 0411 145 114 for a confidential discussion about this business. Please quote reference BR1218.
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