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Sugar Cube

Business for Sale
Wollongong NSW

Sugar Cube specialises in homemade Liège Belgian Waffles. While Sugar Cube specialty is Belgian Waffles, it also boasts other desserts.

Price $199,000 + SAV

Sugar Cube

Stock Included:
Stock Value:
Years Est: 2009
Gross Revenue:

About the Opportunity

Beautifully presented shop on beach end of Crown Street with new equipment and party room for functions seating up to 80 people. Long lease, excellent takings and a great opportunity for owner operators. Includes promotional trailer with sale.

Why Sugar Cube is Unique

Established in 2009, Sugar Cube specialises in homemade Liège Belgian Waffles. All waffles are prepared fresh on the premises using its very own confidential recipe.

Originating in the city of Liège in Eastern Belgium, unlike American styled batter mix waffles, Belgian Waffles are a yeast risen dough. The dough is encrusted with specially imported chunks of Belgian Pearl Sugar. When cooked on the waffle iron, the Pearl Sugar caramelises on the outside, resulting in a rich, sweet waffle with a crunchy outside when cooled.  

While Sugar Cube specialty is Belgian Waffles, it also boasts other desserts including ice cream, hot cakes, sorbet, muffins, protein balls, slices, cookies, sundaes and banana splits. The business also sells a range of hot and cold drinks including its own mix of coffee.

Opportunities for Growth

Sugar Cube has plenty of potential for further growth:

·         Its well-established and delicious menu can be expanded through increased product range.

·         Capitalise on the rise of the ‘after dinner dessert bar destination’ trend.

·         Confidential recipe makes Sugar Cube’s Waffle unique.

·         Increasing profits by further developing its marketing strategy.

·         Operational Systems and strong brand make Sugar Cube ideally placed to expand its business model through:

o   Further store openings through both Retail and Kiosk models

o   Mobile Dessert & Coffee Van/Food Truck

o   Potential to franchise

·         Ideally positioned in the Wollongong CBD with access to the influx of new residents in the adjacent multi-storey residential developments such as:

o   Oxford on Crown.

o   Trinity Apartments.

o   Harbour Apartments


Sugar Cube has built a fantastic reputation and brand over many years and has a strong and loyal customer base that return to the venue for its great dessert, coffee and ambiance.


Ideal Dessert Bar & Café Business

The business is ideal for a family or an astute foodie with ambition to create an enjoyable dessert bar and café experience for its patrons. This business has the right foundations for a new owner to take this brand to another level.


Ideally located in the busy café & restaurant zone of the Wollongong Central Business District, making it attractive to the growing ‘After-dinner dessert bar’ market.


Sugar Cube is offered for sale with all the necessary fit out, signage and equipment assets required to operate and continue to grow its sales. The current lease in place concludes 2018, and has an option available to renew for a three-year option, extending the lease to June 2021.

Contact Seller

View Broker Profile

Contact: Martin Lo Surdo
Phone: 1300 267 287
Mobile: 0432 653 576
Bsale ID: 119051

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