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Imagine buying a business which not
only generates profit, but also offers the lucky buyer of this freehold
business a lifestyle which is
essentially ONE LONG HOLIDAY.
Indeed, operating a quality accommodation estate in a very
popular wine region and surfing destination is a rare opportunity.
THERE’S NOTHING QUITE LIKE IT!!
IT’S A ONE AND ONLY
- DIFFERENT KIND OF RESORT
Situated just 2.5 kilometres from
the rapidly growing tourist destination of Dunsborough and 2.5 hours south of
Perth, this freehold holiday accommodation lifestyle business offers its owners
the opportunity to earn an excellent income in a tranquil, peaceful setting
whilst living on the property in relaxing surroundings just 2 ½ kilometres from
Being the only one of its kind, you will never again have the opportunity to buy such a
valuable property so close to town with revenue streams generated from its four holiday rental houses in the very
popular Dunsborough, Western Australia. To
top that all off – the current owner has recently had approval for another six houses including approval for a
restaurant on is huge 18 acre rural property.
FREEHOLD PROPERTY SNAPSHOT…
Four existing and beautifully
Strata approval to build an
additional six cottages
Strata approval for a commercial
building (ie function centre, cafe, restaurant, boutique winery, art gallery or
The Property is the last site approved by the shire
for building works for this region and the
only rural property of its kind with scheme water and underground power.
The property is unique and ideally
situated. Its sanctuary type bush
setting is located a short 2.5km from
the bustling tourist township of Dunsborough and the same distance from a
host of beautiful swimming and fishing
beaches as well as the famous Margaret
River wine region.
There is also a spring fed lake and creek on the Property along with nature trails and is a high nature conservation
area in which revegetation is currently
being undertaken to maintain and enhance all species and local native plants.
LOCAL AREA RESEARCH
Tourism Australia research (2008)
indicated that the self-contained/ serviced holiday house or apartment market
is currently experiencing stronger
growth than any other accommodation category in Australia.
It is also noteworthy that the Lonely
Planet guide (2009) nominated the South West of Western Australia as one of the top ten places to visit on the planet
(significantly the only Australian destination included).
In the Dunsborough region, the tourism market has developed in recent years to such an extent
that accommodation bookings in the winter
months (June-September) are now
comparable with summer bookings and rural or bush based accommodation (of
the kind mentioned here) is viewed as a substantial further growth area.
The property offers a range of
four self-contained houses to fit different customer requirements, whether for
2, 4, 6 or 8 persons in a unit. The houses,
many of which are newly renovated, are complemented by top of the line ancillary facilities such as:
New Kitchen Appliances
Reverse Cycle Air Conditioning
Pot Belly Stoves
Houses Have Washing Machine And Dryers
THE BUSINESS NOW RUNS WITH MINIMAL OWNER INVOLVEMENT.
There is a Bookings Manager who
oversees the day to day functions of the business and for ease of operation uses
an online booking system which the owners have access to.
YOU ARE JUST IN TIME FOR THE NEXT EXPANSION PHASE!!
With the property enjoying an impressive occupancy rate averaging 75% over
the past two years you will be in the enviable
position to add extra houses as per the Shires approvals which will no
doubt accelerate sales and profits to new all time highs.
IT’S NO WONDER REPEAT CUSTOMERS KEEP COMING BACK!
This estate is very popular with
families which makes up the bulk of the
bookings, as well as small groups and couples. Dunsborough is a growing
town and due to ongoing building and project work, future bookings are assured.
The Busselton Shire and the South West Tourism Council are constantly
adding new events, concerts and attractions to the area which demand
accommodation - they even built an
airport 30 minutes away from the property which driving even more customers to the region.
As previously mentioned a planning
approval has been granted to expand and build six more houses plus the managers
quarters is proof of the growing demand for bookings which adds more scope to substantially boost profits.
Its modern facilities,
unique location to town yet being in the tranquil bush attract a wide
range of clientele. Online sales are the major contributor to revenue while
repeat business and word of mouth is continuing to grow at a steady rate.
Presentation, personalised service
and maintaining high standards sets the business apart from is competitors.
LOW NUMBER OF STAFF = EASE
The business currently has three
part time contractors: a bookings manager, cleaner and bookkeeper and does not
have any employees. The bookings manager works approximately 10 hours per week
and handles all emails and enquiries and
runs the day to day operations. The cleaners hours are subject to the bookings
and the bookkeeper works a couple of hours per month.
With this team of dedicated contractors, the business
basically runs itself.
Any maintenance issues are carried
out by the current owners and is approximately 1.5 hours per week. And all
accounts, admin and marketing is also done by the owners which requires
approximately 5 to 10 hours per week.
GUARANTEED! - SUCCESS
IS IN THE LOCATION
The business is successful because
of its unique rural setting on the doorstep
of town surrounded by world class
beaches and wineries and offers a truly unique and comfortable home away
from home experience. The business is also advertised for bookings on all major
Demand for accommodation
regularly outstrips supply
during the peak seasons (Busselton Shire, 2009) and there has been increasing
growth in the amount of visitors staying in the region during the winter
months. The Busselton, Margaret River and Augusta Shires have implemented
aggressive marketing strategies depicting the area as ideal for winter breaks. The success of these strategies is
reflected in the increased amount of visitors.
Competition has been examined from
both a demographical and geographical perspective. Although there is an
increasing level of demand for holiday accommodation based in a bush / rural
setting most visitors list being close to the beach and local attractions as
important factors in deciding where they stay
with the ability to experience bush or forest walks also being listed as
important (SOURCE: Tourism Australia 2008).
“The business’s location fulfils most
requirements of visitors as it is close to the beach, the township and also set
in bush land.”
In summary, statistical evidence
indicates an ongoing trend in positive growth in the tourist market and
increasing demand for self-contained accommodation.
SEMI-RETIRE OR DEVELOP AND MAKE A FORTUNE
terms of huge future capital gains and immediate profit…
hard to imagine a better safer business investment”
The future of the business is extremely positive - whether
it’s developed and substantially
increased or from a relatively passive investment point of view, - left as
SKY’S THE LIMIT
The business is conservatively
manages and is evidenced by the fact the owners have done virtually no corporate marketing.
Weddings make up a huge part of
functions at local wineries and no advertising in social media networks has
been done, like Trip Advisor, Facebook, etc. so there are large networks still
untapped. The houses, with the very little marketing, have shown steady growth
and is the perfect opportunity for a couple or family to run the business remotely or live on site.
UNIQUE FEATURES OF THE PROPERTY
water and three phase power to all dwellings which is very rare for rural properties.
This allows for better service and customer experience. Other unique features of the property is:
} All dwellings are strata
Spring fed lake in centre of property.
Wildlife quality and revegetation of native plants and
Significant limitations and restrictions on any further
bush development in this region.
business property provides accommodation to a wide range of clients. With a
location just 2.5 hours south on the upgraded Bussell Highway and 2.5
kilometres from the town centre of Dunsborough, just off Caves Road, it is
Two houses are double storey and two are single storey in a
secluded garden setting providing privacy to all guests, whether they are
individuals or groups.
On-site facilities have two BBQ family areas, nature trails
and a large spring fed dam.
All houses are self-contained with modern, new furniture,
appliances, new lighting, white goods and reverse cycle air conditioning. Two
houses have their own laundry facilities.
An up to date computerised Frontdesk Booking System assists
in the management of all bookings. This ensures bookings are handled easily and
efficiently. This system is connected to 3rd party distributors such as WOTIF,
Stayz, Tourism centres and many other national travel websites which garner
most of the sales.
Three of the house’s kitchens are fully equipped with a new
stainless steel oven, gas hot plate, full sized stainless steel refrigerator,
microwave, dishwasher and all cutlery, cookware and dishes perfectly suitable
for all on-site cooking. The fourth
house has an electric oven and hot plate, new full sized stainless steel
refrigerator, and all cutlery, cookware and dishes perfectly suitable for all
The laundry facilities are only in the two larger houses
both having a washing machine and dryer which is great for a longer term stay
or a young family.
The property has a brand new 100 metre colour bond shed and
reception office. The shed houses all
the linen for the cleaners and is equipped to deal with any maintenance or
The property has a 1320 square metre sized lawn area ideal
for marquee weddings and picnic or play area for kids and families. This area has a brand new top quality
reticulation system that is fed from the dam and is capable of reticulating the
BBQ area - There are two BBQ areas in the woods in front of the houses
and provides an all year round facility each with two picnic tables and
Documentation - The business has a comprehensive Policy & Procedures
Manual covering all contractors of the business.
Due to our online booking system, customers can book and
pay direct to the business through its interactive website. They don't have to wait for any special
trading hours and can do this themselves without any phone calls.
Perception Of Accommodation
Customers perception has been extremely positive with the
most common comments being the houses are beautiful and very comfortable and
the property so beautiful, peaceful and relaxing. Definitely great value for money and worth
the trip. Further evidence of customer satisfaction is the high level of repeat
What Sets This
Business Apart From Its Competitors?
Most rural competition in the area are out-dated or
considered a farm stay which is not close to any amenities while the more
contemporary accommodation is expensive.
RISK REDUCING KEY FEATURES
Ongoing Growth - No Matter What The
State Of The Economy
The business has continued to record increases in sales
and gross profits from inception and on this basis the owner sees no reason why
this trend will not continue, especially given the fact the mining boom is
expected to continue and the demand for holiday accoumodation in the South
Low Hours Per
Week By Owner
owner opts to work in the business working about 10 to 15 hours per week. The
main duties include - maintenance with some small amount of general
administration and marketing.
contractors make it easy for the owner to oversee the business operations. And
because of the ease of operation, the business could even be placed under total
management to reduce the owners hours further if required.
Because all of
the vendors are investors and they have separate full time jobs. The business
has been managed on a very conservative
basis allowing the new owner many potential
areas to further expand the business. Evidence of this is the business has
historically reflected substantial growth with no marketing plan, sales force
or large advertising budget.
The business is in the fortunate position that majority of the sales are generated through
commission based websites therefore no capital outlay is required. However
there is room to grow by considering other paid advertising. Most other
websites are inexpensive.
Simple To Operate
– No Experience Necessary
The current owner had no industry experience prior to
purchasing the business, and set about employing contractors who could handle
the operational aspects of the management function. As a result the new owner
will not need any technical experience as it already exists within the contractors
and can be easily learned. The business basically “runs itself” and the owner’s
presence is not necessary for its day-to-day-operations.
Owner Can Take
The owner is
not required for the day to day operations of the business and can take holidays
whenever they wish.
Business Is Under
The business already has a contracted bookings manager
in place who is capable of supervising the
cleaners and all facets of the business.
COD Debtors – Low
This is a high
cashflow business with customers paying either in full upon booking or
paying a 50% deposit upon booking. This provides the business with an excellent cash flow, which compared to
many other businesses requires minor working capital.
Profits Can Be
The business has a complete set of verified accounts which
clearly show its profitability.
High Asset Mix In
Purchase price is made up mostly from freehold assetts making it extremely hard
to go wrong
No bad Debts
During the vendor’s ownership the business has not
experienced any bad debts.
The purchase price is considered a true bargain considering
the business had a sworn valuation that reports a net worth of just over $3
Million. Here is an opportunity to live in one of the houses and reap the
benefit of a relatively passive revenue stream.
Why would anyone
sell a business with such easy profits?
Why would anyone
pass up the opportunity to develop the other 5 approved strata lots?
Why would anyone
sell the business under sworn valuation?
Why would anyone
sell a business as good as this?
This is an opportunity not to be missed – not only will you
have the capability to change for financial future FOREVER, you’ll also have one of the most desired
lifestyles on earth.