DO YOU DREAM OF OWNING A BOOKSTORE?
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Have you ever dreamt of owning a bookstore?
Do you love to communicate with people, have a passion for literature, enjoy working in a fast paced environment and can offer quality service and advice? Then why not join our dynamic and thriving network of self-starters and become a Dymocks Franchise Owner.
It doesn’t matter if you’re new to franchising, what’s more important is the passion, energy and commitment you bring to the business.
We give highly motivated people like you with a love of people and passion for books an opportunity to create a valuable asset. And we offer the experience and resources necessary to provide you with the best possible chance of building a great business. This booklet gives you an overview of Dymocks and the process you will follow to obtain your very own franchise. Read on. And then write your own success story.
Who are we?
We’re Australia’s most famous book store. We’re the Australian Book Retailer of the Year 2015. What makes us unique? We’ve been booksellers for over 135 years and have been franchising for over 30 years. We love books and we love selling them to booklovers. It is our good name, our iconic brand and our reputation for excellence in bookselling which you will share as a Dymocks Franchise Owner.
Our vision is to put great books into the hands of booklovers across Australia. We pride ourselves on delivering quality advice, value for money, professionalism and unparalleled customer service.
Our commercial knowledge is second to none. We offer a deep understanding of the industry, backed by years of experience and we know what’s important to people buying and operating a franchise. We understand the importance of supporting our Franchise Owners on their business journey and we are with you every step of the way.
One of the most exciting things about becoming a Dymocks Franchise Owner is that it provides the best of both worlds: the independence that comes with running your own business while being part of a greater team.
With the strength of our brand, the great range of ever-changing products and your love of literature – the possibilities are almost endless.
If you are looking for a new opportunity and want to be part of a brand with a vision, contact us now.
You’re not alone
Starting your own business is both challenging and rewarding. Being a Dymocks Franchise Owner brings you the authority of one of Australia’s most iconic, reputable and trusted brands.
Running a Dymocks franchise means that you are in business for yourself but not by yourself. You become part of our team – “The well-read people of Dymocks”.
Dymocks has well developed systems, practices and training to make the initial setup and ongoing store operation easy to manage.
Our support covers every aspect of business operation including:
Training is at the heart of our business. You bring the passion and we bring the skills that will help you operate your business successfully. A dedicated franchise advisory support team provides training for you and your staff.
Our exceptional training covers all aspects of the business including the ICT systems run by Dymocks; best customer services practices; promotions and marketing management; integration with MYOB & EFTPOS; complete inventory management and point of sale; business analysis and reporting.
MARKETING AND LOYALTY
Our success is driven by our ability to engage with customers in our local community. We incentivise your customers and reward them for shopping with you.
The Dymocks Booklover loyalty program is an industry leader and the largest of its kind in Australia. It has close to a million well-read, enthusiastic and loyal members. Dymocks Booklovers are avid and frequent buyers and account for nearly 50% of all sales. They will be your best customer!
Our well-executed, centralised national marketing program supports the brand throughout the year and we offer advice for local market advertising and promotions.
Our marketing program covers:
Regular catalogues, flyers and key event themes; bi-annual clearance sales; promotional calendars delivered monthly in advance; advice on local area PR and marketing; e-mails targeted and tailored for YOUR customers; above the line advertising; author events.
We assist you in tailoring marketing material specific to your store in a way that very few other brands can. With all this support to reach the customer, it’s no wonder that our Booklovers love us!
OPERATIONS & MERCHANDISE
With over 60 stores across Australia we have the ability to buy better, support speciality and serve the local market.
From site set up to lease negotiations and staff training, the Dymocks operations team and Regional Business Development Managers are with you every step of the way. With the the backing of the Dymocks brand and resources and close support to all Franchise Owners, you can keep focused on the important business of great bookselling.
Our dedicated buying team work hard to source best prices for books; give you access to group buys which means less work for you and buy the leading titles at better prices which produce better sales.
A key to our success is the sale or return business model offered by most suppliers and distributors. This gives you extra protection and means you won’t be left with stock you can’t sell.
STORE LAYOUT AND PRESENTATION
In today’s competitive retail market an appealing store design attracts new customers and keeps them coming back. Visual merchandising, store layout and presentation play a crucial role in the customer experience.
Dymocks offers extensive training in these concepts to help you create in-store atmosphere and a memorable buying experience for your customers.