Making your Accomodation Business Stand Out

by 19th of February, 2016

Domestic tourism is a huge industry in Australia – Tourism Research Australia figures found that in the year to September 2015 we had spent almost $57 million on a total of 85.3 million trips. Looking at numbers like that, you might be tempted to start looking into accommodation businesses for sale. With that volume of visitors it's understandably a well serviced market, so how can you make your accommodation destination stand out from the crowd?

How will you attract guests to your new accommodation business?

Consider tourism package deals

Australians love a deal as much as they love a holiday, so giving them the former in conjunction with the latter can be a great technique to draw people to your business. Speak to other tourism-related service providers in the area, and see whether you can come to a mutually beneficial arrangement offering package to your guests.

For example, if you run a motel in northern Queensland, you might be able to combine accommodation with a tour of the Great Barrier Reef. Get to know the area you're in, and work with other businesses around you to attract more customers.

Nowadays, user reviews and social media are incredibly important in the tourism world.

Maintain a strong social media presence

Once upon a time, when a person was looking for a place to stay on their next holiday, their only option was to track down an accommodation guide, or dust off that dog-eared old Lonely Planet. Nowadays, however, user reviews and social media are incredibly important in the tourism world.

Mobile apps from the likes of Facebook, Foursquare and Yelp have given the general public a voice like never before, and they're not afraid to let the world know precisely what they think. Research from Best Hospitality Degrees found that 46 per cent of travellers post hotel reviews after their holiday, indicating just how many are active on social media.

Since that's the case, why not give your prospective clientele the opportunity to talk to you directly through social media? Having more open lines of communication is always a benefit, and posting shareable pictures of local attractions on Instagram, Facebook or Twitter can further extend your reach.

Looking for a tourism business for sale means paying attention to what's around you – and sharing that with your prospective customers.