My Business has Closed, Now What?
As we live day-by-day through this global pandemic, thousands of businesses have been forced to close their doors for the safety of themselves and the public. If you’re one of those owners, you’re probably thinking “my business has closed, now what?”. Although each person is unique to their own set of circumstances, at Bsale we pride ourselves on supplying vital information to businesses throughout this period.
Hospitality as well as the health and fitness industries have been affected globally. Mark Halwani from Breakout Fitness described his heartache closing his studio in Sydney, “we launched and sold out 6 week challenges. We launched the kids Bootcamp in Feb 2018 and could not take on any more clients. We made a difference in people's lives... 3 weeks ago I hired a couple people to touch up the walls and paint in the studio, and just like that... from no issues at all within 3 weeks we are discontinuing the Bootcamp.”
There’s no doubt that the speed of which this pandemic has unfolded and the immediate impacts it’s had on businesses has been a battle for most to adapt to. With this being said, the regular updates from the Government and constant reporting from the media has somewhat made the situation even harder to follow. If you’re unsure of the current Government grants relevant to you and your business, you can read our article which recaps What the Government has offered SMEs.
So, what next?
Apply for the Government grants that you’re eligible for.
Contact your suppliers directly and update them of the situation.
You’ve worked hard at creating meaningful relationships with your suppliers. It’s important you keep them in the loop and let them know you’ve closed. Chances are they may be in the same boat. Either way, knowing that you’ve kept the lines of communication open will pay dividends when you’re back up and running.
Contact your customers and keep them informed.
Similar to your suppliers, it’s important to be transparent with your customers. Don’t assume they know whether you’re trading as normal, be sure to provide an update on each of your touchpoints - social media, website, email and directly.
Access your superannuation.
Consolidate or pause loans
Keep planning and working on your business.
A lot of business owners admit to working in the business, instead of on the business. This time, albeit not ideal, is the perfect opportunity to put your 2021 plans in place. Get creative and keep the dream alive. Your business can and will bounce back, the market will get better - plan for this and put measures in place to ensure you’re ready to go when the time presents itself.
The situation is continually evolving day by day. If you’re after more information about business and COVID-19, visit our Business Articles page.
Caragh has been an advocate of small business since making the switch working for multi-nationals to independent, Australian owned businesses (like Bsale).
With a passion for online marketing and being inspired by the ever-changing business world, Caragh enjoys sharing her thoughts with our Bsale audience. (FYI, it's pronounced Kara!)
You can find Caragh on Linkedin