Kids Online Directory Business
Stock Included: Yes
Stock Value: 15,000
Years Est: 5
Gross Revenue: 18,000
The name of the business is called Kidabout: out & about with kids.
I started kidabout 5 years ago. As a new parent I struggled being at home and isolated with a baby all day so I started searching for things to do in my area (Macarthur). I joined a mothers group that I became the organiser of, and was surprised in the amount of knowledge my fellow Mum's didn’t have about their local area. I decided to create a facebook page that shared local events, sporting/dance/swimming/classes etc, school holiday workshops, playgroups and anything else that was family friendly.
I decided to keep the growth of the page targeted in macarthur so that our advertisers benefited from the very target market they were after. We have always made sure that we kept our posts are relevant and current to the age bracket the page was intented for which is kids aged 0 - 12. The page likers quickly grew and over time, so did the advertisers.
Today the facebook page now has nearly 12000 likers (average growth is 70 new likers per week). Some of our best posts have topped a 55,000 reach. We created the kidabout website 2 years ago. Advertisers can go through and create their own business listing. There are 4 levels of payment to choose from including a free listing option. The free listings benefit the site (minimal information) for the user (parents) whilst we spend time getting paid advertiser subscriptions. The advertiser can go through the site and pay via the subscription page and can cancel at any time, just like Netflix.
The reason I am selling this business, is due to the other business that I run which is a graphic design and marketing studio that has become really busy. I have gone from working from home with small kids, to now running a busy design studio in Camden that has lots of expenses. Kidabout has a fantastic community reputation with lots of support. In the past 2 years we have expanded our events to Liverpool, Sydney and Wollongong. I believe that kidabout could grow to be Australia wide, as the website is location based. The business needs someone to spend a few hours per week updating the site, facebook page and getting advertisers. Could create a great income for a stay at home parent.
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