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Business Opportunity for Sale
Dunsborough WA


Price $2,600,000 (Land & Business)


Stock Included:
Stock Value:
Years Est:
Gross Revenue:

Imagine buying a business which not only generates profit, but also offers the lucky buyer of this freehold business a lifestyle which is essentially ONE LONG HOLIDAY. 


Indeed, operating a quality accommodation estate in a very popular wine region and surfing destination is a rare opportunity.





Situated just 2.5 kilometres from the rapidly growing tourist destination of Dunsborough and 2.5 hours south of Perth, this freehold holiday accommodation lifestyle business offers its owners the opportunity to earn an excellent income in a tranquil, peaceful setting whilst living on the property in relaxing surroundings just 2 ½ kilometres from the township.


Being the only one of its kind, you will never again have the opportunity to buy such a valuable property so close to town with revenue streams generated from its four holiday rental houses in the very popular Dunsborough, Western Australia.  To top that all off – the current owner has recently had approval for another six houses including approval for a restaurant on is huge 18 acre rural property.



Four existing and beautifully appointed houses

Strata approval to build an additional six cottages

Strata approval for a commercial building (ie function centre, cafe, restaurant, boutique winery, art gallery or micro-brewery)



The Property is the last site approved by the shire for building works for this region and the only rural property of its kind with scheme water and underground power.


The property is unique and ideally situated. Its sanctuary type bush setting is located a short 2.5km from the bustling tourist township of Dunsborough and the same distance from a host of beautiful swimming and fishing beaches as well as the famous Margaret River wine region.


There is also a spring fed lake and creek on the Property along with nature trails and is a high nature conservation area in which  revegetation is currently being undertaken to maintain and enhance all species and local native plants.  



Tourism Australia research (2008) indicated that the self-contained/ serviced holiday house or apartment market is currently experiencing stronger growth than any other accommodation category in Australia.


It is also noteworthy that the Lonely Planet guide (2009) nominated the South West of Western Australia as one of the top ten places to visit on the planet (significantly the only Australian destination included).


In the Dunsborough region, the tourism market has developed in recent years to such an extent that accommodation bookings in the winter months (June-September) are now comparable with summer bookings and rural or bush based accommodation (of the kind mentioned here) is viewed as a substantial further growth area.


The property offers a range of four self-contained houses to fit different customer requirements, whether for 2, 4, 6 or 8 persons in a unit.  The houses, many of which are newly renovated, are complemented by top of the line ancillary facilities such as:


New Kitchen Appliances

Reverse Cycle Air Conditioning


Play Area

Pot Belly Stoves


The Larger  Houses Have Washing Machine And Dryers



There is a Bookings Manager who oversees the day to day functions of the business and for ease of operation uses an online booking system which the owners have access to.  



With the property enjoying an impressive occupancy rate averaging 75% over the past two years you will be in the enviable position to add extra houses as per the Shires approvals which will no doubt accelerate sales and profits to new all time highs.



This estate is very popular with families which makes up the bulk of the bookings, as well as small groups and couples. Dunsborough is a growing town and due to ongoing building and project work, future bookings are assured.  The Busselton Shire and the South West Tourism Council are constantly adding new events, concerts and attractions to the area which demand accommodation - they even built an airport 30 minutes away from the property which driving even more customers to the region.


As previously mentioned a planning approval has been granted to expand and build six more houses plus the managers quarters is proof of the growing demand for bookings which adds more scope to substantially boost profits.


Its modern facilities, unique location to town yet being in the tranquil bush attract a wide range of clientele. Online sales are the major contributor to revenue while repeat business and word of mouth is continuing to grow at a steady rate.


Presentation, personalised service and maintaining high standards sets the business apart from is competitors.



The business currently has three part time contractors: a bookings manager, cleaner and bookkeeper and does not have any employees. The bookings manager works approximately 10 hours per week and  handles all emails and enquiries and runs the day to day operations. The cleaners hours are subject to the bookings and the bookkeeper works a couple of hours per month. 


With this team of dedicated contractors, the business basically runs itself.

Any maintenance issues are carried out by the current owners and is approximately 1.5 hours per week. And all accounts, admin and marketing is also done by the owners which requires approximately 5 to 10 hours per week. 



The business is successful because of its unique rural setting on the doorstep of town surrounded by world class beaches and wineries and offers a truly unique and comfortable home away from home experience. The business is also advertised for bookings on all major accommodation websites. 


Demand for accommodation regularly outstrips supply during the peak seasons (Busselton Shire, 2009) and there has been increasing growth in the amount of visitors staying in the region during the winter months. The Busselton, Margaret River and Augusta Shires have implemented aggressive marketing strategies depicting the area as ideal for winter breaks. The success of these strategies is reflected in the increased amount of visitors.


Competition has been examined from both a demographical and geographical perspective. Although there is an increasing level of demand for holiday accommodation based in a bush / rural setting most visitors list being close to the beach and local attractions as important factors in deciding where they stay   with the ability to experience bush or forest walks also being listed as important (SOURCE: Tourism Australia 2008). 


“The business’s location fulfils most requirements of visitors as it is close to the beach, the township and also set in bush land.”


In summary, statistical evidence indicates an ongoing trend in positive growth in the tourist market and increasing demand for self-contained accommodation. 



“In terms of huge future capital gains and immediate profit…

… its hard to imagine a better safer business investment


The future of the business is extremely positive - whether it’s  developed and substantially increased or from a relatively passive investment point of view, - left as is. 



The business is conservatively manages and is evidenced by the fact the owners have done virtually no corporate marketing.


Weddings make up a huge part of functions at local wineries and no advertising in social media networks has been done, like Trip Advisor, Facebook, etc. so there are large networks still untapped. The houses, with the very little marketing, have shown steady growth and is the perfect opportunity for a couple or family to run the business remotely or live on site. 



Scheme water and three phase power to all dwellings which is very rare for rural properties.  This allows for better service and customer experience.  Other unique features of the property is:


}  All dwellings are strata titled.

o    Spring fed lake in centre of property.

o    Wildlife quality and revegetation of native plants and animals.

o    Significant limitations and restrictions on any further bush development in this region.





The business property provides accommodation to a wide range of clients. With a location just 2.5 hours south on the upgraded Bussell Highway and 2.5 kilometres from the town centre of Dunsborough, just off Caves Road, it is easily accessible. 


Two houses are double storey and two are single storey in a secluded garden setting providing privacy to all guests, whether they are individuals or groups.


On-site facilities have two BBQ family areas, nature trails and a large spring fed dam.


All houses are self-contained with modern, new furniture, appliances, new lighting, white goods and reverse cycle air conditioning. Two houses have their own laundry facilities.


An up to date computerised Frontdesk Booking System assists in the management of all bookings. This ensures bookings are handled easily and efficiently. This system is connected to 3rd party distributors such as WOTIF, Stayz, Tourism centres and many other national travel websites which garner most of the sales.


Three of the house’s kitchens are fully equipped with a new stainless steel oven, gas hot plate, full sized stainless steel refrigerator, microwave, dishwasher and all cutlery, cookware and dishes perfectly suitable for all on-site cooking.  The fourth house has an electric oven and hot plate, new full sized stainless steel refrigerator, and all cutlery, cookware and dishes perfectly suitable for all on-site cooking


The laundry facilities are only in the two larger houses both having a washing machine and dryer which is great for a longer term stay or a young family.


The property has a brand new 100 metre colour bond shed and reception office.  The shed houses all the linen for the cleaners and is equipped to deal with any maintenance or gardening issues.


The property has a 1320 square metre sized lawn area ideal for marquee weddings and picnic or play area for kids and families.  This area has a brand new top quality reticulation system that is fed from the dam and is capable of reticulating the entire property.


BBQ area - There are two BBQ areas in the woods in front of the houses and provides an all year round facility each with two picnic tables and benches.


Documentation - The business has a comprehensive Policy & Procedures Manual covering all contractors of the business.




Uniqueness Of  Service

Due to our online booking system, customers can book and pay direct to the business through its interactive website.  They don't have to wait for any special trading hours and can do this themselves without any phone calls.


Customers Perception Of  Accommodation

Customers perception has been extremely positive with the most common comments being the houses are beautiful and very comfortable and the property so beautiful, peaceful and relaxing.  Definitely great value for money and worth the trip. Further evidence of customer satisfaction is the high level of repeat business.


What Sets This Business Apart From Its Competitors?

Most rural competition in the area are out-dated or considered a farm stay which is not close to any amenities while the more contemporary accommodation is expensive. 

The above loan pricing calculator is only an example. Please go to our website and enter your own parameters on our online loan calculator.





Historical Ongoing Growth -  No Matter What The State Of The Economy

The business has continued to record increases in sales and gross profits from inception and on this basis the owner sees no reason why this trend will not continue, especially given the fact the mining boom is expected to continue and the demand for holiday accoumodation in the South West.


Low Hours Per Week By Owner

The present owner opts to work in the business working about 10 to 15 hours per week. The main duties include - maintenance with some small amount of general administration and marketing.


Experienced contractors make it easy for the owner to oversee the business operations. And because of the ease of operation, the business could even be placed under total management to reduce the owners hours further if required.


Long established -

Because all of the vendors are investors and they have separate full time jobs. The business has been managed on a very conservative basis allowing the new owner many potential areas to further expand the business. Evidence of this is the business has historically reflected substantial growth with no marketing plan, sales force or large advertising budget. 


Low Advertising

The business is in the fortunate position that  majority of the sales are generated through commission based websites therefore no capital outlay is required. However there is room to grow by considering other paid advertising. Most other websites are inexpensive. 


Simple To Operate – No Experience Necessary

The current owner had no industry experience prior to purchasing the business, and set about employing contractors who could handle the operational aspects of the management function. As a result the new owner will not need any technical experience as it already exists within the contractors and can be easily learned. The business basically “runs itself” and the owner’s presence is not necessary for its day-to-day-operations.


Owner Can Take Holidays

The owner is not required for the day to day operations of the business and can take holidays whenever they wish.


Business Is Under Management

The business already has a contracted bookings manager in place who is capable of supervising the  cleaners and all facets of the business.


COD Debtors – Low Working Capital

This is a high cashflow business with customers paying either in full upon booking or paying a 50% deposit upon booking.  This provides the business with an excellent cash flow, which compared to many other businesses requires minor working capital.


Profits Can Be Proven

The business has a complete set of verified accounts which clearly show its profitability.


High Asset Mix In Purchase Price

The business Purchase price is made up mostly from freehold assetts making it extremely hard to go wrong


No bad Debts

During the vendor’s ownership the business has not experienced any bad debts.


Low Risk

The purchase price is considered a true bargain considering the business had a sworn valuation that reports a net worth of just over $3 Million. Here is an opportunity to live in one of the houses and reap the benefit of a relatively passive revenue stream.


Why would anyone sell a business with such easy profits?

Why would anyone pass up the opportunity to develop the other 5 approved strata lots?

Why would anyone sell the business under sworn valuation?

Why would anyone sell a business as good as this?


This is an opportunity not to be missed – not only will you have the capability to change for financial future FOREVER, you’ll also have one of the most desired lifestyles on earth.


Contact Seller


Contact: Jason Eftos
Phone: 08 9429 8882
Mobile: 0439 939 931
Bsale ID: 17254

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