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Misschu Vietnamese Franchise Opportunity

Franchise for Sale
Various Locations ALL

Rockin’ the wok and steaming the good stuff since 2009, misschu is the original Asian street-food ‘tuckshop’.

Price 400,000

misschu Vietnamese Franchise Opportunity

Stock Included:
Stock Value:
Years Est:
Gross Revenue:

Locations available:

  • Byron Bay
  • Canberra
  • Melbourne
  • Gold Coast
  • Sydney
  • Brisbane  
  • Noosa
  • Camberwell
  • Northcote
  • Mornington
  • Geelong
  • Ballarat
  • Brighton
Prices starting at $400,000
Marketing support

As the original player on the scene, misschu has set the pace for urban street-food brands. Tuckshop Owners will have access to an in-house Brand and Marketing Team, as well as additional support for local area marketing initiatives. You’ll also benefit from campaign and social media management, as well as collateral creation that supports your new location.

Training provided

As a new Tuckshop Owner, you’ll undergo a franchise induction programme. This programme also extends to your new hires, especially your Head Chef, who will be trained in the ways of misschu.

Once your doors open, you can expect ongoing support and performance management to help you manage through. We want you to get the most out of your misschu tuckshop and we’re going to help you in any way that we can.


A Tuckshop Owner is someone with life skills and street smarts. No formal education is necessary but the ability to crunch numbers and manage costs is a must.

As the operator of your location, a hot wok and buzzing dining room shouldn’t faze you. You remain cool as a cucumber under pressure and enjoy the adrenaline of multi-tasking through busy service periods.

We’re looking for people who are honest and who focus on the solution and not on the problem.

Length of Agreement

5 + 5

About the Opportunity

Rockin’ the wok and steaming the good stuff since 2009, misschu is the original Asian street-food ‘tuckshop’. The first brand to offer health-conscious hawker food inspired by the fresh tastes of Vietnam and the fast pace of our urban lifestyles.

The business was founded by Nahji Chu, a Vietnamese-Laotian refugee, who had a vision of offering restaurant quality food in a noodle box, served fast. In 2009, the first misschu tuckshop opened in Darlinghurst, New South Wales and quickly developed a cult status and a daily queue up the street.

In 2010, Gabi Machado formed a partnership to open the second misschu tuckshop in Melbourne, Victoria. Gabi re-interpreted the original takeaway concept for the colder climate of Melbourne, introducing a dining room and bar to complement the takeaway trade through the tuckshop window. Kano Hollamby joined the team for this project and has been the driver of the interior and graphic design elements of the brand ever since.

Since the launch of the misschu brand in Melbourne, Gabi, his wife Heike and Kano have opened two further successful misschu tuckshops in Victoria. Now with full rights to the brand, the trio are set to take the business to new heights with a national roll out, honouring the legacy of its founder and with a firm commitment to the misschu DNA; big on fun, freshness, flavour, design and customer experience.

Grandma’s traditional recipes take a modern spin at misschu. The menu is unique, the food is nourishing and delicious, the atmosphere is lively, the prices are accessible and the service is fast!

As a local happy place to catch up with family and friends, a quality home delivery service for a night in, or as an office caterer with a healthy twist, the appeal of the misschu brand is broad and lasting.

misschu is now expanding and looking for passionate and driven people to join the family.

Year Business Established


Site locations


Contact Seller


Visit Website

Contact: James Young
Phone: 0386157203

Bsale ID: 185409

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