Ben & Jerry's invests significantly in marketing activities, in fact our total investment far outweighs the value of franchisee marketing levies collected. Our international brand is a fan favourite, we love evolving our great brand image and building hype around our amazing product.
Franchisees joining the business get:
- Financial and operational support with a scoop shop launch campaign
- Ongoing campaigns
- POS promotions
- New flavour campaigns
- Low season specials
and many other marketing and customer engagement campaigns.
You will be fully trained and looked after during the Ben & Jerry's full business induction program. Induction includes the following:
- Full brand induction
- Store operations
- Staff management
- Financial management and reporting
- Staff training
- Ongoing staff training
- Ongoing product and operations training
The great thing about a Ben & Jerry's business is how simple it is to operate. You don't need retail experience - we will teach you all you need to know.
What we look for in franchisees is a passion to run a successful business!
Length of Agreement
About the Opportunity
Ben & Jerry's are offering a very limited number of high profile locations in Australia. Joining Ben & Jerry's sees you partner with one of the most successful ice cream companies globally. You also get access to the hugely successful Ben & Jerry's brand and all the amazing flavours we have developed over the past 30 years.
As part of the network you will be encouraged to share in Ben & Jerry's 3 part mission statement. This underlying philosophy sees Ben & Jerry's place equal weight on our Product, Economic and Social missions.
This is a truly unique opportunity to join an international brand and own your own part of Ben & Jerry's.
Ben & Jerry’s has over 500 scoop shops globally, with 30 stores across Australia and New Zealand.
Year Business Established
Year Franchising Commenced
Ben & Jerry's was founded by Ben and Jerry in 1978 in Vermont USA. After a number of failed university attempts, the pair enrolled in a $5 ice cream making course (by correspondence). The first Ben & Jerry's scoop shop opened in an old gas station in Burlington Vermont - the rest as they say is history.
Ben & Jerry's came Down Under in 2009 with ice cream lovers in Australia supoprting us the whole way!