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Misschu - The Healthy Hawker, Geelong

Franchise for Sale
Geelong VIC

misschu is now looking for a passionate foodie to open a misschu tuckshop in the Geelong area.

Price $400,000

MISSCHU - The Healthy Hawker, Geelong

Stock Included:
Stock Value:
Years Est:
Gross Revenue:
misschu is now looking for a passionate foodie to open a misschu tuckshop in the Geelong area.

Location Details
9% of Geelong residents are born Aussies but the area is growing more diverse everyday. With stable employment figures and affordable housing, it is quickly becoming a metropolitan in it’s own right.

Marketing support
As the original player on the scene, misschu has set the pace for urban street-food brands. Tuckshop Owners will have access to an Brand and Marketing Team, as well as additional support for local area marketing initiatives. You’ll also benefit from campaign and social media management, as well as collateral creation that supports your new location.

Training provided
As a new Tuckshop Owner, you’ll undergo a franchise induction programme. This programme also extends to your new hires, especially your Head Chef, who will be trained in the ways of misschu.

Once your doors open, you can expect ongoing support and performance management to help you manage through. We want you to get the most out of your misschu tuckshop and we’re going to help you in any way that we can.

A Tuckshop Owner is someone with life skills and street smarts. No formal education is necessary but the ability to crunch numbers and manage costs is a must.

As the operator of your location, a hot wok and buzzing dining room shouldn’t faze you. You remain cool as a cucumber under pressure and enjoy the adrenaline of multi-tasking through busy service periods.

We’re looking for people who are honest and who focus on the solution and not on the problem.

Length of Agreement
5 + 5

About the Opportunity
misschu is now looking for a passionate foodie to open a misschu tuckshop in the Geelong area.

misschu is the original Asian street food ‘tuckshop’, a creative and innovative food retail concept.

We have been rockin’ the wok and steaming juicy dumplings since 2009, making delicious and health-conscious hawker food inspired by the fresh tastes of Asia and the fast pace of our urban lives.

Our flavours are grounded in Vietnamese and Chinese heritage, with traditional recipes taking a modern, healthy spin.

Our Tuckshops receive daily supplies of fresh fruit & vegetables, poultry and seafood. Our proteins are marinated in-store and we WTO, wok-to-order, to hit a higher standard of taste and freshness.

We dial up the healthy ingredients, for example:

- we offer low carb shirataki noodles as a substitute in our noodle salads and soups.
- we use whole grain and low GI red rice and organic quinoa instead of refined white rice;
- we use pure olive oil in our woks and marinades instead of highly processed vegetable oil;
- we cater to a broad range of dietary requirements including a host of low carb, vegan,
vegetarian, dairy free and gluten free options.

“We strive to be known and loved as Australia’s healthy Asian street food brand”, says Managing Director, Gabi Machado

“We are excited to now be ready to roll-out across Australia and envisage a network of 40-50 shops over the next 5 to 10 years”.

misschu tuckshops are a local happy place to catch up with family and friends, a quality home delivery service for a night in and an office caterer with a healthy twist.

As a new franchisor, misschu is taking a fresh approach to franchising to ensure fairness and transparency for all parties, including:

- Full transparency on any Rebates to head office;
- A Rebate Sharing Plan to ensure Tuckshop Owners benefit from rebates associated with their purchases; and
- A tiered Royalty Fee structure.

For more details, schedule a meet and greet with our team.

Investment Level: $400,000 to $850,000

Year Business Established

Site locations

Contact Seller


View Broker Profile

Contact: James Young
Phone: 0386157203

Bsale ID: 197884

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