We'll be honest, Motto Motto is hard to describe. You could call us a premium casual restaurant chain, but that does not quite hit it on the head. Similarly, you could call us a casual fine diner, but that's not quite right either. The truth is, Motto Motto was born in the kitchen of Australia's most awarded Japanese restaurant, Sono. With a passion for Japanese tradition, a head full of crazy-innovative business ideas and a desire to bring our 'Motto Motto Grade' to the world of fast-casual dining we have created a Japanese inspired brand what you don't need to dress up for, but delivers the type of food you’d expect to see in a restaurant where a dinner jacket is dress du jour!
Motto Motto Grade
Motto Motto Grade is the new standard in food. It is the philosophy by which we define ourselves, and the challenge we put forward to others to others. It is a cut above our competitors. It is casual dining reimagined.
It is wagyu beef, sashimi-grade tuna & salmon, it is 12-hour cooked ramen super broth.
Our name says it all - more more. More quality, more care, more craft, more delicious...the list goes on. The concept of ‘more is at the heart of everything we do. And we will never be happy with less.
We’re passionate about the quality of our food and service. We strive for five-star quality in a casual environment- and near enough is never good enough.
What we do, how we operate and what we create is unique - there is no one like us.
We build on tradition and passion to create something served in a real way with genuine care.
Motto Motto Owners will be supported by expert leadership. We have a passionate Founder & Managing Director who has appointed senior executives in operations & training, finance, marketing, franchising and menu innovation. We even have our very own Executive Chef!
You will receive hands-on experience with initial & ongoing in-store training, menu & product development, supply chain, as well as ongoing mentoring and proven business processes.
Motto Motto has a strong visual identity and excellent marketing strategies backed by carefully-selected agencies. The brand & marketing team will help to deliver strategic local marketing campaigns and promote your new kitchen. In addition, Owners will also benefit from national brand campaigns, social media strategy and digital advertising.
Digital media and public relations play a big part in Motto Motto’s brand and marketing strategy and you will have access to a whole suite of creative elements to engage your customers.