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Privacy Policy

The Bsale Privacy Policy describes the privacy practices of Bsale Australia Pty Ltd  (“Bsale”) who owns and operates (“Site”).


What information does Bsale collect about me?


Information when registering

When you register to use Bsale or contact us for support or information, Bsale collects information that identifies you. This includes:

  • Name;

  • Company name;

  • Email address;

  • Telephone number;

  • Address;

  • Profession;

  • Business Logo;

  • Photos Uploaded;

  • Content and information entered to our site regarding the business or franchise you are selling.

  • Content entered into your My Account profile.

  • Payment/billing information (when an advertisement or upgrade is purchased).

  • Content of customer support communications.

To ensure our database is kept relevant and up to date we may source additional information provided from third party sources and combine with the information supplied. For example, matching your business with an industry or profession.


Bsale website interaction

We collect information about how you interact on our website. For example, listings you have liked, searches you have performed.  This information is collected via cookies and similar technologies. It is matched to your profile and is used to provide you with a better services. It includes:

  • Search terms entered on the Bsale Site

  • Search terms that lead you to the Bsale Site

  • Listings you have favourited or saved.

  • Listings you have made contact with the seller.

  • Your IP address;

  • Type of browser and device;

  • Use and navigation of the Bsale website

  • Analysis of your content (e.g., information entered, activity logs, support) which is sent or received using an online feature.


Bsale Emails

Emails we send you may include a technology (called a web beacon) that tells Bsale whether you have received or opened the email, or clicked a link in the email. If you do not want us to collect this information, you can unsubscribe from our marketing emails and buyer alerts.  


Bsale Online Advertising

Bsale advertises online in a variety of ways, such as, displaying Bsale ads on Google, Facebook, Instagram and publishing of the eMagazine. Bsale uses cookies and similar technologies to gather additional information and measure the effectiveness of our advertising. We collect information such as:

  • Click through rates of the Ads,

  • Which Ads are Displayed

  • Where the ads were displayed


Buttons from other companies

The Bsale Site may include buttons, or content that link to other companies’ services (for example, a Facebook "Like" button). We may collect information about your use of these features. Some information may also be automatically sent to the other company. Please read their privacy policy for more information.


Social media sign-in services

You can sign into Bsale using social media profiles such as a Facebook account. Where you give appropriate permissions, we will receive information about you from your social networking account, such as name, location, basic demographic information.


How does Bsale use this information?

Bsale uses the personal information we collect about you for the following purposes:

  • To ensure we can provide you with a service, such as;

    • Gaining access to the My Account section so users can create a listing and advertise an opportunity for sale on the Bsale website.

    • Gaining access to the My Account section so users can save search criteria, favourite listings, watch listings, signup for email alerts.

    • Verify your Identity

    • Process Payments

    • Send necessary communications (such as buyer alerts)

    • Provide customer service and support.


  • As required by Bsale to perform its operations, such as;

    • Providing you with access to our ‘My Account’ system.

    • Sending you information about Bsale products and services.

    • Analysing your use of our website and interaction with our communications, to create tailored marketing communications.

    • Diagnosing problems in our websites.

    • Conducting surveys and market research about our customers.

    • Investigating and responding to any comments or complaints that you may send us or may be made against you.

    • Processing Taxation Requirements.


  • For legal purposes:

    • Such as, responding to requests by government or law enforcement agencies conducting an investigation.

    • To detect, prevent, or otherwise address fraud, security or technical issues.


What are Cookies and Web Beacons?



Cookies are small text files stored by your web browser when you use websites. You can control how websites use cookies by configuring your browser's privacy settings.


Bsale and the companies we use to help run our business, use cookies in several ways, such as;

  • Remembering you, so your My Account stays logged in. This allows us to quickly identify you and provide faster service when browsing.

  • Keeping track of information you have provided to us such as; watched listings, recent views, previous searches.

  • Measuring your use of the Bsale websites so that we can improve the site and tailor it to your needs and interests.

  • Creating marketing campaigns.


Web beacons and embedded scripts

Web beacons are bits of programming code included in web pages, emails, and ads that notify Bsale (or the companies that help us run our business) when those web pages, emails, or ads have been viewed or clicked on. We use this technology in our websites, as well as in some of our emails and ads.

Embedded scripts are bits of programming code included within some of our web pages that measure how you use those web pages, such as which links you click. We use this information to improve our websites, tailor our websites to your likely interests, and conduct market research.


Does Bsale share this information?

Your information is not disclosed to third parties unless it is for the purpose of the operation of the Bsale website. We will share your personal and business sale information with companies that help us to run and also market our business by processing personal information on behalf of Bsale for the purposes identified above. Such providers include; customer support, payment processing services, email, social media, business and franchise websites, and other marketing platforms and service providers, and hosting services.

By using our site, and posting content, you acknowledge that your personal information may be disclosed to potential buyers.

We may also disclose information if it is required by a government department, or by a court order, or other applicable law or legal process.

If we provide information about another user you must only use it for the purpose it is provided to you. You must not disclose, sell, rent or distribute the user's information to a third party for marketing purposes.

Bsale Buyers Register collects contact details and information on the interested party to match with sellers on Bsale. To assist buyers further in their search Bsale may link a buyer with a broker or franchise and be paid a retainer if a sale is negotiated, buyers must first give approval for this type of link to a broker or franchise to occur.

If we merge with or are acquired by another company, your information will likely be disclosed to the purchasers and will be one of the assets that is transferred to the new owner.

We may share or publish aggregate information that doesn’t specifically identify you, such as statistical information about visitors to our websites or statistical information about how customers use Bsale.


Is my Information displayed on the Bsale website?

The content that you have created for your advertisement will be displayed publicly on the Bsale website. You guarantee the owner/s of the business consent to sell and all details, copyright of photos, are true and correct. This includes information such as; photos, logo, business name, contact name, contact phone number, details about the business or franchise for sale. If you wish to have your business listing less recognisable, there is the option to not include your business name, contact name and phone number. Bsale cannot guarantee the anonymity of any business as the content and photos you upload may be identifiable. Once you have created a listing, you may view the public version to see what information is visible.

When you make contact with a buyer or seller using the Bsale website, it may use the saved information in your profile page, be sure you are aware what information you are sending before completing the form


How is my personal information stored?

We understand that security is important. Your personal information is stored on our hosting companies servers, in a payment gateway or on-site in a secure location. We provide security controls to protect your personal information, however we cannot guarantee they are 100% effective. Bsale cannot ensure or warrant the security of your personal information.


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